マーケティングの翻訳サンプル

The most comprehensive description of the general context in which physicians require personal branding can be found in Lordache & Breda (2013), which includes following contexts: Technological context: access to technology, for both patients and doctors, can become a competitive advantage more important than knowledge gained earlier by the doctor. And, as technology becomes more widely available, a doctor will be differentiated from his colleagues, to attract patients. The global context: in Romania it has begun to talk about medical tourism. The reputation of Romanian doctors goes far beyond the national territory. The local context encompasses everything that happens in the political, social, economic and financial environment; even the media serves to influence the Romanian health system. Doctors should therefore take into account these changes to build a better picture among patients. Informational background: the Internet and social media allow potential patients to access information; practically every patient thinks he knows everything about his illness, about the most effective treatments, about doctors, about healthcare providers, and consequently these patients appear before the doctor with certain level of expectation.

The most comprehensive description of the general context that requires doctors to create personal brands can be found in Iordache and Breda (2013). The description includes four contexts: technological, global, local, and informational. In the technological context, access to technology, by both patients and doctors, can be a competitive advantage which is sometimes even more important than previous knowledge gained by the doctor. As technology becomes more widely available, a doctor will have to differentiate himself from his colleagues to attract patients. In the global context, in Romania, medical professionals have started discussing medical tourism. The reputations of Romanian doctors travel far beyond the national territory; thus, this is likely to bring in patients who seek better care. The local context encompasses everything that happens in the political, social, economic, and financial environment. Even the media seems to influence the Romanian healthcare system. Doctors should consider these areas when building their image among patients. In the informational context, the development of internet and social media provides potential patients more access to information; patients are informed about symptoms, potential illness, the most effective treatments, doctors, and healthcare providers. Consequently these patients come to the doctor with a certain level of knowledge and expectation.

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